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Advanced targeting

Advanced targeting is a nice feature that gives you extra control over your ad campaigns. We will explain what options this feature has and how to use them in this short article. MMADS has the…

What is ad discrepancy and where does it come from

What is ad discrepancy and where does it come from Ad discrepancy is the difference in statistics (i.e. impressions, clicks, conversions) between publishers and advertisers. And though it is a long-known issue it still exists…

What is RPM

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000. Page RPM = (Estimated earnings / Number of page views)…

Understanding eCPM and RPM

Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We’d like to clarify and…